This Might Not End Well of the Day: Creative designer Sean Click may or may not be working for McDonald’s, but one thing is certain: He just helped the company set a very dangerous marketing campaign precedent.
His seed bomb ad for the fast-food chain uses California poppy to “spell out” McDonald’s iconic golden arches. That’s all well and fine except for one small thing: California poppy is state flower protected from by picked, destroyed, or dug up under penalty of law.
In other words, Click’s McDonald’s ad is indestructible.
So, if you wake up tomorrow morning with a giant brand in your front yard that you aren’t allowed to remove, now you know who to thank.
[tnw.]