The Washington Post psychoanalyzes the cupcake trend (or is it more than a trend).
As the Modern Cupcake Moment swirls into its second decade, America just might have to admit that what we’re dealing with — 669.4 million sold from October 2010 to October 2011, according to the market research firm NPD — is not a fad. It’s an enduring love affair.
“Cupcake culture has been iconic in the U.S. for 100 years,” says Steve Abrams, co-owner of New York’s Magnolia Bakery. American recipes for cake baked in small cups and the term “cup cake” cropped up earlier, in the late 18th and early 19th centuries. “There is no cupcake craze.”
