infoneer-pulse:


Report: Mac users guided to pricier hotels on Orbitz
Orbitz Worldwide Inc has found that people who use Apple Inc’s Mac computers spend as much as 30 percent more per night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see, the Wall Street Journal reported on Monday.
Read the complete story.

via nbcnews

infoneer-pulse:

Report: Mac users guided to pricier hotels on Orbitz

Orbitz Worldwide Inc has found that people who use Apple Inc’s Mac computers spend as much as 30 percent more per night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see, the Wall Street Journal reported on Monday.

Read the complete story.

via nbcnews

thedailywhat:

Marketing Campaign of the Day: Betty White and Slash together at last in a series of surprisingly informative promo spots for the LA Zoo’s new LAIR (Living Amphibians, Invertebrates and Reptiles) exhibit.

Check out the rest here.

[adfreak.]

(Source: thedailywhat)

Tags: marketing zoo

"If a brewery is really set on marketing to women, make an ad with an intelligent woman describing that she loves the beer she’s drinking because of its taste characteristics and that she proudly chooses craft beer after a long day of work as a CEO. With no sexual innuendo."

10 Questions for Female Beer Drinkers « The Beer Babe (via caro)

(via caro)

Free Air Guitar giveaway? Sweet!
sciencingsara:

raleighwoodrockstar:

clever.  and cleverness makes my day.
*also, you bet your ass i’d jam out on the sidewalk.

This is awesome.  It reminds me of my friend @itjusthappens. That is all.

Free Air Guitar giveaway? Sweet!

sciencingsara:

raleighwoodrockstar:

clever.  and cleverness makes my day.

*also, you bet your ass i’d jam out on the sidewalk.

This is awesome.  It reminds me of my friend @itjusthappens. That is all.

The most interesting monster in the world.

The most interesting monster in the world.

(via bullot42)

On Campus, It’s One Big Commercial

ryking:

This fall, an estimated 10,000 American college students will be working on hundreds of campuses — for cash, swag, job experience or all three — marketing everything from Red Bull to Hewlett-Packard PCs. For the companies hiring them, the motivation is clear: college students spent about $36 billion on things like clothing, computers and cellphones during the 2010-11 school year alone, according to projections from Re:Fuel, a media and promotions firm specializing in the youth market…
Companies from Microsoft on down are increasingly seeking out the big men and women on campus to influence their peers. The students most in demand are those who are popular — ones involved in athletics, music, fraternities or sororities. Thousands of Facebook friends help, too. What companies want are students with inside knowledge of school traditions and campus hotspots. In short, they want students with the cred to make brands seem cool, in ways that a TV or magazine ad never could…
It’s a good deal for the student marketers, who can earn several hundred to several thousand dollars a semester in salary, perks, products and services, depending on the company. But the trend poses challenges for university officials, especially at a time when many schools are themselves embracing corporate sponsorships to help stage events for students.


Facebook account as job asset. It makes sense for marketers in this sense, but will it impact students’ interactions on campus?  Sometimes I really appreciate having gone to college in the pre-facebook era.


On Campus, It’s One Big Commercial

ryking:

This fall, an estimated 10,000 American college students will be working on hundreds of campuses — for cash, swag, job experience or all three — marketing everything from Red Bull to Hewlett-Packard PCs. For the companies hiring them, the motivation is clear: college students spent about $36 billion on things like clothing, computers and cellphones during the 2010-11 school year alone, according to projections from Re:Fuel, a media and promotions firm specializing in the youth market…

Companies from Microsoft on down are increasingly seeking out the big men and women on campus to influence their peers. The students most in demand are those who are popular — ones involved in athletics, music, fraternities or sororities. Thousands of Facebook friends help, too. What companies want are students with inside knowledge of school traditions and campus hotspots. In short, they want students with the cred to make brands seem cool, in ways that a TV or magazine ad never could…

It’s a good deal for the student marketers, who can earn several hundred to several thousand dollars a semester in salary, perks, products and services, depending on the company. But the trend poses challenges for university officials, especially at a time when many schools are themselves embracing corporate sponsorships to help stage events for students.

Facebook account as job asset. It makes sense for marketers in this sense, but will it impact students’ interactions on campus?  Sometimes I really appreciate having gone to college in the pre-facebook era.

(Source: diadoumenos)

nevver:

Nobody Reads Ads
Locally focused branding at a Washington Sports Club..
afternoonsnoozebutton:

Oh DC

Locally focused branding at a Washington Sports Club..

afternoonsnoozebutton:

Oh DC

Well, at least it’s targeted?  
drivendevelopment:

davidkendall:

So, let me get this straight: Buy what looks like a quart jug of Pepsi, and KFC will contribute to Juvenile Diabetes research?  Is it just me, or…….?

America…you’re doing it wrong.

Well, at least it’s targeted?  

drivendevelopment:

davidkendall:

So, let me get this straight: Buy what looks like a quart jug of Pepsi, and KFC will contribute to Juvenile Diabetes research?  Is it just me, or…….?

America…you’re doing it wrong.

(via drivendevelopmt)

The Present, reimagined as The Future!
simplyjess:

These faux-vintage internet ads crack me up.
It’ll be interesting when we’re grandmas and grandpas and look back at old advertisements for things like the iPhone or iPad…

The Present, reimagined as The Future!

simplyjess:

These faux-vintage internet ads crack me up.

It’ll be interesting when we’re grandmas and grandpas and look back at old advertisements for things like the iPhone or iPad…

Coffee marketing — straight to the point!

lickystickypickyme:

is it in you!?!?!?

Coffee marketing — straight to the point!

lickystickypickyme:

is it in you!?!?!?

(Source: lickypickystickyme)

"How can a computer company create such a frenzied pitch about a routine product announcement? And what can other companies learn from the Apple method? After looking at Apple product launch and product development strategies, I have come up with a few deductions. Here are some of the secrets that make Apple fans incredibly loyal and the press keenly interested in Mac product updates."

Revealed: The Secrets Of Apple’s Media Events | Cult of Mac (via shaneguiter)

(via shaneguiter)

Well, it’s not quite spelling the team name as “NATINALS” on the front of the jerseys, but this is not helping matters for the Nats’ branding. 
Via Deadspin:
* The Nationals are in second place, four games above .500 and just two games back of the Phillies in the NL East. Yes, those Nationals. The Washington Nationals. Don’t worry—they’re still finding new and inventive ways to be inept off the field. [Spotted at the Nationals team store by reader Wesley] 

Well, it’s not quite spelling the team name as “NATINALS” on the front of the jerseys, but this is not helping matters for the Nats’ branding. 

Via Deadspin:

* The Nationals are in second place, four games above .500 and just two games back of the Phillies in the NL East. Yes, those Nationals. The Washington Nationals. Don’t worry—they’re still finding new and inventive ways to be inept off the field. [Spotted at the Nationals team store by reader Wesley] 

HBO has been releasing some great marketing posters to drum up interest in upcoming Season 3 of True Blood.

(photo via shorterexcerpts:cache.gawkerassets.com)

HBO has been releasing some great marketing posters to drum up interest in upcoming Season 3 of True Blood.

(photo via shorterexcerpts:cache.gawkerassets.com)

In tribute to a former hand-modeling friend (you know who you are), check out this Slate/Big Money feature to learn more about the business and get a grasp on eight famous hand models.
Or would that be eight famous-handed models?
The Faces Behind the Famous Hands | The Big Money

In tribute to a former hand-modeling friend (you know who you are), check out this Slate/Big Money feature to learn more about the business and get a grasp on eight famous hand models.

Or would that be eight famous-handed models?

The Faces Behind the Famous Hands | The Big Money