"If a brewery is really set on marketing to women, make an ad with an intelligent woman describing that she loves the beer she’s drinking because of its taste characteristics and that she proudly chooses craft beer after a long day of work as a CEO. With no sexual innuendo."
— 10 Questions for Female Beer Drinkers « The Beer Babe (via caro)
"How can a computer company create such a frenzied pitch about a routine product announcement? And what can other companies learn from the Apple method? After looking at Apple product launch and product development strategies, I have come up with a few deductions. Here are some of the secrets that make Apple fans incredibly loyal and the press keenly interested in Mac product updates."
— Revealed: The Secrets Of Apple’s Media Events | Cult of Mac (via shaneguiter)