Congrats to my friend and former colleague, Robert Michael Murray, National Geographic’s VP of Social Media named one of the Folio:40 magazine and media people to watch (along with Mashable’s Pete Cashmore, Arianna Huffington, and White House Press Secretary Jay Carney, among others) for his amazing efforts at National Geographic!
He’s turned National Geographic into a social media powerhouse.
In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world. In that short time Murray brought millions of fans to NG’s Facebook page, without ads or paid acquisition, while transforming the brand every step of the way.
“One of the first things I did was say, ‘We’re going to take this and it’s going to be a content and engagement platform and focus on trying to develop experiences and relationships [with fans],’” Murray said.
In February 2010 NG had 700,000 Facebook fans and Murray helped to push the number to 1 million. Today, the NG social media page has over 5 million fans and is the third largest media brand on Facebook behind MTV and Disney.
(via Robert Michael Murray - @ FolioMag.com)