Pennsylvania to reform alcohol sales by introducing wine vending machine, with a catch…
Dear state alcohol boards, Rube Goldberg called, and he wants his machine back:
The vending machine dispenses bottles of wine like a soda machine does, but there are a few hoops to jump through before a purchase can be made.
Here’s how it works. A customer inserts a driver’s license and then looks into a camera. Someone at a call center makes a quick judgment about if the person on camera is the same person on the driver’s license. Then, the customer must breathe into a Breathalyzer. According to the NY Daily News, state officials say the whole process takes 20 seconds. (via Wine vending machine complete with breathalizer | MNN - Mother Nature Network)
Or you could just allow grocery stores to sell beer or wine, and have the cashier check ID. Or you could continue your hodgepodge “you can buy a six-pack in a bar, or you can go to a beer distributor, or you can hit up a liquor store” system and add something else that nobody’s asking for. And to top it off:
there isn’t a single Pennsylvania wine being offered in these machines. There are more than 100 wineries in the state, but not a single one of the state’s wines is being offered in any of the 53 options per machine.
Not that PA wines are great shakes — but you’d think that a revenue generator might want to generate some revenue for local small businesses, right?