This weekend Capital Bikeshare featured half price monthly and annual memberships on the social coupon site Living Social. By the end, more than 8,000 memberships were sold. But is this really good for CaBi?
There are a lot of interesting perspectives on this growing program, and whether the Living Social move was ultimately a good or bad deal.
Without knowing the exact terms that CaBi got from Living Social, I think it in the immediate term, the infusion of cash will help the service expand somewhat quicker, and that an expanded base of subscribers leads to more stakeholders who care about the service and want to see it improved. I also think that the secondary question of whether allowing existing subscribers to renew at the discounted rate “left money on the table,” is also overblown. In fact, I’m not sure that the numbers of new memberships sold would be anywhere near as high without including current members on the deal, due to the viral nature of LivingSocial.
In many cases, current CaBi members are the best ambassadors for the system. Renewing an annual membership for $37 gave each current subscriber an incentive to recruit three more new members (in order to get their own deal for free). This created an additional PR push from current members who were trying to subsidize their own purchase, to get more friends to join.
Ultimately, cashflow concerns will become an issue for Capital Bikeshare, but in the first year when most of the capital costs are covered by federal and local grants, expanding the base of stakeholders seems to be the right move strategically.Tweet
The T’s pet policy does not expressly prohibit snakes, though it allows them and other non-service pets only at off-peak hours. Dogs are supposed to be well-behaved and properly leashed, while small domestic animals must be carried in lap-size containers and kept out of the way of exits, according to T policy.
Moorhouse said she usually totes Penelope in a plush pouch — “almost like a pillowcase that is tight on top” — but instead hugged the snake close to her skin that day to keep her warm in frigid weather. She did not immediately notice when Penelope slithered away.
“I specifically sat away from everybody else, and I concealed her, because I really didn’t want to make anybody unnecessarily uncomfortable,” she said. Subsequently, she has kept Penelope in the tote while riding the T."